Artisanal Brand Co.
Pernod Ricard
Artisanal Brand Co. was established to nurture and grow a niche portfolio of brands owned by Pernod Ricard. Brands in the portfolio include the likes of Redbreast, Green Spot and Midleton. The intention was to engage with influencers across the UK in order to build and develop the portfolio through advocacy and consumer engagement.
ABC Brand Manager, Liam Sparks, tasked the team with creating a beautiful yet functional tasting kit to demonstrate this unique portfolio, designed for brand ambassadors to use as a meaningful leave-behind when meeting trade and consumers. Essential to the design of the tasting kit was the ability for brand ambassadors to easily tailor and personalise each kit depending on its use.
To allow for this flexibility and personalisation, each kit contained eight empty vials and a booklet. The booklet contained branded cards showcasing pack photography and tasting notes for each product. The empty vials could be filled by brand ambassadors with the liquid of their choosing, with pre-printed ABC branded labels which could be hand written and applied to the vials once filled. The corresponding booklet could be disassembled, with cards which could be added or removed using binding screws. This level of flexibility meant that brand ambassadors could tailor each tasting experience to individual trade and consumers needs.
The final booklets and boxes were printed by the team at Kingsbury Press on Colorplan Ebony with a premium Buckram embossing, with ABC branding highlighted with a copper foil and blind deboss. The vial labels were printed by the team at Jane Street Printers on Strathmore Writing Wove Natural White, with ABC branding in copper foil.
